An Opportunity in India’s Beauty Market
India’s beauty and personal care industry has transformed as consumers increasingly discover products through digital platforms, social media and online communities. Entrepreneur Darpan Sanghvi recognised an opportunity to build a beauty brand combining modern cosmetics with technology and a deeper understanding of Indian consumers.
His venture, MyGlamm, developed into a digital-first beauty brand offering makeup, skincare and personal care products. The business became part of a broader entrepreneurial vision: connecting beauty products with the content and communities that influence consumers’ purchasing decisions.
Sanghvi’s journey demonstrates how industry experience, customer insights and digital distribution can help create a consumer brand in a competitive market.
From Beauty Services to Entrepreneurship
Before establishing MyGlamm, Darpan Sanghvi gained experience in the beauty and wellness industry. His work with international salon and spa brands helped him understand customer expectations, product preferences and the challenges of delivering consistent beauty services.
His entrepreneurial journey included building businesses around beauty and wellness before moving towards a direct-to-consumer cosmetics model.
These experiences helped him identify an opportunity to develop beauty products for Indian consumers. Rather than relying exclusively on traditional retail distribution, Sanghvi wanted to build a brand that could engage customers directly and use digital channels to understand their preferences.
This vision eventually became the foundation for MyGlamm. Readers can explore the brand’s product range through its official online store.
Building a Digital First Beauty Brand
MyGlamm’s digital-first business took shape in 2017. The company offered products across makeup, skincare and personal care, giving consumers a convenient way to discover and purchase beauty products online.
The brand focused on contemporary product presentation, digital marketing and direct relationships with customers.
Selling beauty products online, however, involves challenges beyond creating an attractive website. Consumers often want guidance about shades, ingredients, application techniques and products suited to their individual needs.
MyGlamm sought to address these considerations through its digital presence and beauty-focused content. The objective was to make product discovery more engaging while building recognition in an increasingly competitive market.
The Power of Content and Community
One of the most significant developments in MyGlamm’s journey was its connection with digital content.
In August 2020, MyGlamm acquired POPxo, the women-focused digital media and community platform founded by Priyanka Gill. The combination brought together a cosmetics business and a content platform with an established audience.
The strategic idea was to connect content with commerce. Beauty advice, articles, videos and creator-led content could help consumers discover products, while the brand provided a way to purchase products relevant to their interests.
This approach helped shape the broader business model associated with The Good Glamm Group. The group combined beauty and personal care businesses with digital media and creator communities.
The acquisition also reflected the growing importance of content in consumer marketing. Readers interested in this business strategy can explore Accel’s perspective on MyGlamm.
From MyGlamm to The Good Glamm Group
In 2021, Sanghvi, Gill and Naiyya Saggi brought their businesses together under The Good Glamm Group. Saggi, who founded the parenting community platform BabyChakra, added experience in building a consumer-focused digital community.
The group pursued a broader strategy that combined beauty and personal care brands with digital media and creator networks. The ambition extended beyond building a single cosmetics company: it was to develop a portfolio of consumer brands supported by content, digital distribution and customer engagement.
The company attracted investment from prominent investors at different stages of its development. These investments reflected interest in India’s expanding digital consumer market, where brands increasingly use online channels and creator partnerships to reach customers.
However, building a large portfolio of brands also brings operational challenges. Companies must manage product development, distribution, marketing costs and the performance of individual businesses while maintaining customer trust.
Lessons for Aspiring Entrepreneurs
MyGlamm’s journey offers several useful lessons.
First, industry experience can reveal unmet needs. Sanghvi’s background in beauty and wellness helped him understand consumer behaviour before building a cosmetics brand.
Second, customer relationships can become a competitive advantage. Direct-to-consumer businesses can use digital channels to communicate with customers and learn from their preferences.
Third, content can support product discovery. Beauty education, reviews and creator-led content can help consumers understand products before making purchasing decisions. The relationship between MyGlamm and POPxo illustrated how content and commerce could complement each other.
Finally, expansion requires disciplined execution. Building a portfolio of brands creates opportunities, but it also increases the complexity of managing teams, operations and finances.
A Changing Beauty Business
Darpan Sanghvi’s journey with MyGlamm reflects the evolution of India’s beauty market, where digital commerce, content and consumer brands increasingly intersect.
The business began with a focus on beauty products and developed into part of a larger strategy connecting cosmetics with media and creator communities.
For aspiring entrepreneurs, the story illustrates how a business can evolve by identifying new ways to reach customers and adapting its model as the market changes. It also highlights the importance of balancing ambitious expansion with the fundamentals of building products that customers value and trust.
To explore the brand’s products and current offerings, visit the official MyGlamm website.